Demand generation is a strategy that puts the buying process at the heart of everything you do online - your marketing and sales efforts become one.
It's a process that drives awareness and interest in your products or services, aligning marketing and sales through every step of the customer journey.
What are the benefits?
Demand generation strategy is perfect for those companies who offer high-value, niche products with longer sales cycles. Demand generation strategy will give you:
- Better customer insight
- Ability to deliver targeted communications
- Increased customer conversion rate
How DEER can help
DEER digital can help you close more deals by deploying demand generation strategy, using digital technology to bring sales and marketing closer together with a structured sales process.