Integrating digital and traditional marketing efforts is a challenge for many businesses. We can't apply the same rules to both offline and online activity.
Integrating digital with traditional doesn't mean replacing offline activity with digital, but instead making them work together.
What are the benefits?
Through integrating your offline and online campaigns, you can:
- Deliver a consistent customer experience.
- Reinforce your message through multiple touch points.
- Reduce wastage and maximise your marketing budget.
Whilst campaign specific objectives may differ, the ultimate goal of both traditional and digital marketing activity will be the same and by integrating both disciplines you will deliver greater efficiency.
How DEER can help
DEER digital can help you make offline and online activity work together to get the most out of your marketing budget.