There are a growing number of social channels available to us, but not every channel is right for every organisation, target market or resource set-up.

Before starting any digital project, at DEER digital we work through a framework to profile your target audience in order to understand their motivations and how your company serves their needs.

Through building a target audience profile we are able to plan the appropriate channels in order to best meet your audience needs within the resource you have available.

What are the benefits?

Channel planning provides the following benefits:

• Targeted activity
• Efficient use of time and resource
• Clear plan for social activity

How DEER can help

By understanding clear target audience groups, you can tailor content towards specific groups. DEER digital will work with you to develop content guidelines that determine what content is right to share, where and when. We will advise about timing, delivery, tone and introduce new tools to help you source the right content for your audience needs.