The work doesn't end at activation with social media strategy.
In order to make sure you are meeting your business objectives and spending time wisely, it's important to measure and review your activity on a regular basis. By monitoring the performance of your social activity, you can keep what's working and and change what's not helping you to work in the most efficient way.
What are the benefits?
Monitoring your social activity will give you insight on:
- Customer brand perception
- What content appeals to your target audiences
- Where to concentrate efforts
How DEER can help
Measuring social media performance is not all about number of fans and followers. We work with our clients to clearly define key performance indicators and establish how this can be measured through social. DEER Digital can introduce you to a range of tools available to help monitor the successes of your social activity and understand the story behind the stats.